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WHO WE ARE


WHO WE ARE

 

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WHO WE ARE


WHO WE ARE

 

 
 

We tell stories through creative experiences that transform brands

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WORK


WHAT WE DO

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WORK


WHAT WE DO

DIGITAL INNOVATION

We make the complex simple through digital strategy and design. We create platforms and campaigns that move products as well as culture.

Digital Strategy

Website Design

UX/UI Design

Social Campaigns

Content Development

Digital Installations

Apps 

BRAND COMMUNICATION

We design with a purpose, to help brands engage their consumer so they can build awareness, create conversation and drive brand consideration.

Design / Visual Language

Advertising / Campaigns

Video / Photography

Brand Collateral

Messaging / Voice

Guidelines & Toolkits

Brand Strategy

 

 

REEL 2015

 
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Selected Clients


 

SELECTED CLIENTS

 

 

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Selected Clients


 

SELECTED CLIENTS

 

 

 
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Hermes


HERMES

 

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Hermes


HERMES

 

THE FIRST HERMÈS PARFUMERIE OPENING

DML’s latest creative work for Hermès was a digitally focused event and augmented reality (AR) app, to launch the first ever freestanding Hermès Parfumerie. DML’s goal was to faithfully express the rich heritage inherent to Hermès parfums metier, its rich history of innovation and craftsmanship, and the refined artistry that defines the Hermes brand.

 

DML worked with Hermès to discover an innovative, interactive, mobile-first opening concept for the first-ever stand-alone boutique to the Hermes PARFUMS universe.

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THE FIRST HERMÈS PARFUMERIE OPENING

To bring this campaign to life, DML + Hermès conceived and produced a launch event that was a celebration of the senses through a distinctly Hermès lens. Guests were fully immersed in a world of Hermès: from the decadent floral-draped entry to a 7-foot rendering of the Origami Cheval featured in the home fragrance collection to the group of drummers playing the iconic Hermes hat boxes.

 
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THE APP

DML created an augmented reality (AR) app  in support of the Hermès Parfumerie, further blurring the lines between digital and experiential content. The goal was to elevate and enrich the guests’ tactile, physical experience through an innovative journey of discovery. Using the camera of one’s mobile device, the app reveals hidden content throughout the store, allowing the Hermès metier story to unfold before the guests’ eyes.

 

AUGMENTED REALITY

By embracing Hermès longstanding commitment to evolution and innovation, DML and Hermès successfully created a comprehensive, holistic brand experience that resulted in delight and discovery for a new generation of Hermès customers.

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THE PARFUMERIE AS AN ART PURVEYOR

In keeping with Hermès’ long-standing tradition of artist collaborations, both at the retail level and for special events, artists are commissioned to provide original artwork for collateral, in-store digital art installations, and retail window displays, which rotate throughout the year. DML works with the artists to animate the window, giving the artwork unique digital dimension. 

 

AWARDS

WWD Beauty INC Hermès Parfumerie 'Prestige Award' 2015
Webby Honoree - 'Mobie Sites and Apps - Fashion & Beauty' 2016

 
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TOM FORD


TOM FORD

 

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TOM FORD


TOM FORD

 

360°  PRODUCTION

After the successful (and sold out) launch of the Lips + Boys lipstick collection in 2014, Tom Ford Beauty wanted to release a limited edition collection for 2015, featuring 50 shades inspired by and named after the men who have influenced Tom Ford’s life.  

DML was asked to evolve the original creative concept, the lips grid, to become more interactive and engaging. DML produced and shot extensive new still and video content for both the Lips and Lips + Boys limited edition collections.

 
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FINAL ASSETS

DML was asked to evolve the original creative concept, the lips grid, to become more interactive and engaging. DML produced and shot extensive new still and video content for both the Lips and Lips + Boys limited edition collections.

  • 107 Stills

  • 7 Social Assets

  • 46 videos

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BROOKFIELD PLACE


BROOKFIELD PLACE

 

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BROOKFIELD PLACE


BROOKFIELD PLACE

 

CAMPAIGN DEVELOPMENT

After Brookfield Place opened in 2014 next to Battery Park City, it needed to establish itself as a cultural icon and destination for lower Manhattan - a mecca of dining, retail and entertainment not only for tourists and nearby offices, but for New Yorkers both uptown and downtown. The objective was to increase brand awareness and highlight Brookfield Place’s offerings and accessibility. 

The challenge was how to do so in a visually compelling way that would stand out from the visual clutter New Yorkers are exposed to every day. DML’s solution was to juxtapose bold, simple graphics with spare but engaging taglines, resulting in a clear brand message: Brookfield Place has what you need, and it’s all right here.

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ILLUSTRATIONS

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FINAL ASSETS

 
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SUBWAY DOMINATION

Capitalizing on the current social state of mind and the upcoming election season, the concept for this campaign is based on choice - that the power of choice resides with the viewer. But in a broader macro sense, the creative also conveys that the viewer can have both, which ultimately drives home the brand message that Brookfield Place has everything you want under one roof - from dining to shopping to art and entertainment. A comprehensive 14th Street A/C/E/L station domination reinforces the campaign at every turn, from corridor to turnstile. 

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PRINT

  • The New York Times
  • Time Out
  • GQ
  • W
  • The Daily
  • New York Magazine

DIGITAL

TAXI TV

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Vs


VICTORIA'S SECRET

PINK

 

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Vs


VICTORIA'S SECRET

PINK

 

VICTORIA'S SECRET

Own The Beach - Train Like An Angel

Victoria’s Secret sought to drive awareness of their Sport line, but developing a series of social videos to post on the Swim channel, that would cross-promote across both accounts. DML developed the series and delivered all assets for the social launch

 
 

Secret in a Bottle

Victoria’s Secret asked DML to craft short, punchy videos for their historically successful Message in a Bottle promotional campaign, using footage captured in Bora Bora. This was the first time Victoria’s Secret had created original assets to support this very successful promotional campaign. 

 

PINK

PINK, Victoria’s Secret younger, cooler, more playful little sister, is constantly creating fun, fresh content to generate brand awareness amongst young college-age women. DML developed several marketing campaign assets for PINK, including content for the first-ever paid Snapchat campaign with over 25 million views, and in-store video production for their Reflective Collection. 

 

Reflective Collection

DML produced original content to support and promote PINK’s new Reflective Collection in stores and on PINK’s various social channels.

 
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Vox


EATER X INFINITI WEB SERIES

 

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Vox


EATER X INFINITI WEB SERIES

 

THE SHOW

Vox Creative approached DML, to create, cast, and produce a short web series, highlighting the intersection between technology and culinary innovations for Infiniti’s launch of their Q50 sedan. DML produced the 4-part series with Michelin-starred chef Curtis Duffy as he drove around the American South, exploring the latest culinary innovations with some of his favorite chefs and makers. The series was available on Eater and Vox’s YouTube channel.

INFROGRAPHICS

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